
Back in March, GamesRadar ran a GDC piece quoting game marketing researcher Chris Zukowski on the reality of Steam demos.
“Here’s the universal truth with interactive media […] you need to give away something, because to play it is to understand it, and you really don’t know how a game plays and whether you like it until you try it,” he said. “Demos have the biggest impact for fixing low visibility. That’s what it comes down to, folks. Valve knows it, I know it, and you need to know it.”
Zukowski was talking about indie games, but if you’ve been paying attention to the last few years of MMOs, you know they try to get out the equivalent of demos too, whether it’s paid early access or character creators releasing early or demos masquerading as open beta stress tests.
Let’s expand the idea a bit beyond demos. What’s a(nother) universal MMO truth that everyone knows but nobody talks about?
